Here are six easy search engine optimization (SEO) tips to help get your blog noticed.
1. Do your research.
For on-page SEO, keyword research is critical. By offering useful information on a topic, you may be automatically integrating keywords without even recognising it. However, you may not have explored a range of tools and approaches for locating similar keywords pertinent to your blog content. Both Google Adwords Keyword Tool and semrush.com provide excellent tools for finding keywords related to your topic and spying on your competitors to discover what words and phrases they are using to drive traffic to their website.
2. Utilize keywords throughout your post.
Once you’ve identified a few quality, relevant keywords, it’s critical to put them where they’ll have the greatest influence on people and search engine crawlers scanning your material. Try to include them into the following areas:
- Headings and subheadings in the title
- introductory phrase
- The final paragraph
- Anchor text (text you hyperlink to other related pages on your site)
- Title tags and meta descriptions
A word of caution: Don’t engage in keyword stuffing, which is the act of filling your content with so many keywords that it becomes difficult to read. Not only will this irritate your blog followers, it will also get you penalized by Google. A couple of strategically placed keywords will do the trick.
3. Optimize your images.
When uploading photos to your blog, add keywords in the file name and fill out the alternative text section with a concise, keyword-rich description of the shot.
4. Reference others with links.
Include a link to the content you’re referencing when you cite another blogger or article in your blog post. It’s not just excellent blogging etiquette, but you could even get lucky and earn a link back. Quality links are a vital asset for any website that want to rank higher in search engine results pages.
5. allow readers to subscribe to your blog.
Include prominently positioned RSS or Feed Subscription Buttons and, if feasible, allow people to subscribe to your postings through email. This allows your blog fans to receive fast notifications of your latest updates without having to check your site for fresh content on a regular basis.
6. Use social media to broaden the reach of your blog posts.
You may be using Facebook, Twitter, Instagram, or other social media platforms as a small company to engage with new and present consumers. Why not advertise your blog material on these sites to gain further web exposure? With a few clicks, free apps like Hootsuite make it simple to share links to your most recent blog article across all of your social media platforms. You may even schedule your posts in advance!
