1. Reach new customers
Whether you want to run advertisements on Facebook, Instagram, Twitter, Pinterest, LinkedIn, TikTok, or Snapchat, social media advertising allows you to reach out to and engage with new individuals who might benefit from your product or service.
Social media advertisements, as opposed to intent-based, largely keyword-centered search engine ads, target users based on their interests, activities, and other demographic data. This allows us to introduce our brands to new consumers depending on targeting and how our offers correspond to those interests and behaviours. People may be unaware of your brand or that your products or services exist, but after viewing your prospecting ad, they may discover that it might help their lives in some way or that they just desire what you are selling.
2. Low entry cost
The cost is substantially cheaper when compared to traditional advertising, and even if you just have a limited budget, you can still participate in the auction and achieve success. Of course, the more money you have to spend on advertisements, the faster you can figure out what works and what doesn’t, improve performance, test more variables, and achieve more of your objectives, such as website traffic, signups, and sales.
3. Gain audience insights
The more targeting choices we have as marketers, the more audience testing we can conduct, and then use the built-in capabilities on social platforms to analyse audience breakdowns and how they connect to performance. For example, Facebook breakdown reporting may reveal information such as age ranges, genders, nation, area, devices used, and more. Combining these breakdowns with your various audiences and the corresponding performance indicators will help you better understand which groups of audiences respond to your advertisements, and you can use this knowledge to update your ad set targeting and optimise your campaigns.
4. Wide range of formats
If you can use video creatives and formats to showcase your products, services in use, and brand storey, do so because video content is more easily digestible by users, video content typically receives more impressions, it can help better manage user expectations about your offerings, and it can bring your brand to life. When using video, be sure to capture your user’s attention in the initial few seconds by putting your best foot forward, displaying your brand, and ensuring your storey is fast-paced, to-the-point, and actionable. If you don’t have video material, utilise static photos with one of Facebook’s free templates and special effects by using the Video Creation Kit in Ads Manager’s ad level. If you require creatives for other platforms, look into royalty-free stock picture and video sources until you can build your own.
