1. Find Relevant & Optimized Keywords

When it comes to eCommerce SEO, keywords are the dominant player, thus you must be extremely vigilant and attentive when searching for keywords for your e-commerce platform. Keywords that are very related to your items should be used. Before utilising a keyword for a product or category page, you must first determine its search volume, cost-per-click, user purpose for choosing that specific keyword, and other considerations. You may also look at the website of a rival to gain keyword suggestions. Meanwhile, long-tail keywords are preferred since they frequently match user intent and enhance conversion rate. For example, if your site sells men's clothing, you might use keywords like "red cotton t-shirt for boys," "blue round-neck men's shirt," and so on. There are a variety of keyword research tools available to help you locate relevant and optimal keywords for your site.

2. Focus on On-Page SEO

On-page SEO has always been the most important aspect in getting a website to rank high on search engine results pages. When we talk about On-Page SEO in the context of an eCommerce site, it mostly refers to the process of optimising product and category pages in order to rank better for certain keywords and receive appropriate traffic and conversion rates. However, the tactics for On-Page SEO of an eCommerce site are identical to those of any other website, but there are some extra ways to consider. The following are some of the most important On-page SEO methods for an eCommerce site:

• Use meta titles and descriptions that are optimised.
• Use URLs that are brief and keyword-rich.
• Mention the product descriptions, as well as the major and LSI keywords.
• Include Schema Markup.
• Perform internal linking, and so forth.

3. Create Unique Product Descriptions for Each Product

When it comes to eCommerce SEO, it is the most overlooked factor. And it may be justified in certain ways since an e-commerce platform may have a large number of items in the same category, making it impossible to create a unique description for each product. However, using the same descriptions causes content duplication concerns, which lowers your site's rating and, as a result, decreases traffic and conversion rates. As a result, it is even more important to produce an engaging and distinctive description for each product. Some pointers for crafting a product description are provided below:

• Try writing product descriptions that are approximately 1000 words long.
• Use the core term 3-5 times in the description.
• LSI keywords should be used sparingly (without stuffing irrelevantly).
• Add modifiers like "Buy," "Sale," and click-magnet keywords like "50% OFF," "Free Shipping," and so on.
• Highlight the product's specs and vital information.

4. Build High-Quality Backlinks

Backlinking has long been regarded as the most real and valuable SEO tactic for a website. And in the case of e-commerce SEO, it becomes much more important since if your platform is suggested to the audience by some credible sources, it may produce a lot of traffic to your website. When generating backlinks, bear in mind that the third-party resource should be legitimate and the linking should be relevant to your topic since spammy or irrelevant connections might lead to your site being punished. You may begin to create backlinks for your e-commerce site by employing infographics on social networking platforms, directory submission, Q/A platforms (Quora, etc.), and many other methods.