Tip #1: Categorize Your Products
Online buyers may simply navigate your items by using category pages. You should target keywords that your customers are likely to be interested in.
You should begin with title tags and meta descriptions. According to Practical Ecommerce, "the title tag is the most powerful on-page element that determines your website's keyword theme and impacts the search phrases the page ranks for when paired with the meta description."
Another thing you should work on is your heading tags. Heading tags are page elements that inform the reader about the contents of specific sections of the page.
Tip #2: Optimize Your Shopify Store’s URL Structure
Another factor to consider if you want to rank high is your URL structure. A clean URL allows visitors and search engines to easily explore your site.
Another idea is to use hyphens to divide your URLs. If you don't include punctuation in your URLs (for example, example.com/soccershoes), Google may not be able to parse them. Remember that Google considers hyphens to be spaces (for example, example.com/soccer-shoes) and underscores to be independent characters.
Tip #3: Choose Your Keywords Wisely
The keywords you use in your eCommerce business are quite significant. That is why it is critical to conduct research and determine what your immediate rivals are employing. This may be accomplished simply by visiting their websites and collecting data, or by employing a keyword research tool. Here are a few tools that may be useful to you:
Google Keyword Planner - Get assistance with keyword research and phrase selection.
WordStream Keyword Tool - Find and export new keywords, as well as performance statistics, to help you succeed with Google Ads and Bing Ads.
SearchAtlas — a well-known SEO tool for keyword research, competitor analysis, and content improvement.
Tip #4: Attract Buyers With Your Page Title
When someone searches Google, the first thing they see is your page title, which determines whether or not they click on it. What is the ideal length for a title tag? According to Moz, "although Google does not propose a length for title tags, most desktop and mobile browsers may show the first 50–60 characters of a title tag."
Tip #5: Develop A Strategic Content Plan
To develop an effective content strategy, you cannot just write blog material and cram it with keywords. Instead, start by considering your target audience and what sort of material they want.
Examine your analytics for information such as the age, gender, and location of consumers who buy your items. Another important consideration is how your target audience prefers to read your material. Do they have an Instagram account? Do you like white papers or videos? Is your material short or long?
Consider what distinguishes you from the competitors. From there, you may create fresh content that is relevant to your business and the interests of your target audience. Make sure you do keyword research, SEO competitor analysis, and keyword gap analysis. Finally, begin creating your one-of-a-kind stuff! Content can be used for:
- Social Media
- Guides/Ebooks
- Infographics
- Videos
- Blog Posts
