Today, e-commerce sales exceed $3 trillion, and by 2022, this amount is predicted to rise to almost $4.5 trillion. Online sales have a huge market share, and given that so many people are continually linked to their smartphones, no business owner or marketer can ignore the commerce event.

1. Mobile-friendly Design

According to an internet statistics source, the proportion of smartphone users in the United States has risen from a rough estimate of 20% in 2010 to a whooping 69 percent in 2017. Furthermore, if reports are to be believed, this ratio is expected to grow to 80 percent by 2022. According to these figures, no business owner can avoid using this medium entirely. It's past time to upgrade your e-commerce portal to a mobile-friendly version, allowing such a massive populace to purchase from your online store.

2. Security and Speed

Users will ignore your website no matter how appealing it appears or how much work you have put into putting up your channel if it takes a significantly longer time to load. According to Kissmetrics, almost 50% of internet users expect a site to load in less than two seconds. Approximately 80% of online shoppers who experience speed difficulties never return to the site, and they also inform their friends about the bad performance of that specific online portal. Perform a speed test with Google's Page Speed Tool to make the site load quicker. Then there's the issue of security. Consider purchasing VPN (Virtual Private Network) services for this purpose.

3. Increased Video Content

Video material is popular, and this is not a new occurrence. With the launch of YouTube, video material became increasingly popular. How about incorporating tips and techniques videos into your own e-commerce site? How about presenting the things with professionally filmed video clips that may show them off in a much better light?

4. Branding and Personalization

A high-quality website design starts with branding elements. The more personalised an e-commerce channel, the more communicative it may appear to your customers. Branding is important because it may help you strengthen your company's identity, making it easier for customers to identify and recognise your brand.

5. Microinteractions

They have the ability to compel online users to communicate. They are effective tools for creating habit cycles. Microinteractions may be included into an eCommerce website by providing consumers with rewards such as an item in their basket or a simple email registration.