High-quality content is essential for any website’s performance in order to retain visitors and get a high position on search engines. Of course, the design of your website is important in generating a good first impression on your visitors, but it is the content of your website that will keep them coming back.
When it comes to website content, leading search engines like Google are quite picky. If your website lacks sufficient quality material, it will simply not rank highly in search results. Because Google cannot see how your website ‘appearance’ to visitors, all it cares about is content, content, and more content.
Original and Varied Content
It is critical to remember that internet consumers require a cause to return to your website. Everyone has a limited amount of time to spend on the internet, so you must offer your visitors something that will entice them to leave Facebook for 10 minutes to explore what your site has to offer.
It is also critical not only to have original material, but also to modify the content on a regular basis in order to persuade readers to return to your site time and time again. We are frequently asked how frequently material should be updated to a website. Of course, the answer is as frequently as feasible!
In reality, the answer is dependent on the sort of site in question. Obviously, a news/information website need fresh content practically everyday in order to remain relevant and attract a steady stream of visitors. For some sites, adding only a handful of new pages every month may be enough to keep the site looking updated.
Google will penalise sites that do not modify their material at all for months on end, so no matter what type of site you have, you should aim to publish fresh content on a frequent basis.
Titles and Meta Data
Previously, websites relied on page titles and meta data, such as the standard keyword and description tags, to urge Google to rank their pages highly for specific keywords or phrases. Search engines depended on the material within these special tags to some extent since it was more faster and easier for them to process sites this way.
However, as processing power has improved, search engines now have algorithms that can correctly analyse the complete content of a website, and most now ignore meta tags totally when it comes to page ranking. The exception is a page’s title tag, which is still regarded as a vital signal of the page’s contents.
