Search Engine Optimization is critical to any digital marketing strategy, and all indications point to it becoming even more important in the near future. Organic searches now account for approximately 53% of all web traffic. With this percentage, the significance of SEO in digital marketing cannot be overstated. This is why an effective SEO strategy is critical, as it will allow you to increase your revenue.
So, if you want to increase your revenue over time, your SEO strategy must be optimal. The big question is how do you know if your SEO strategy is working properly.
What are KPIs
KPIs are indicators of how your SEO strategy is performing. It enables you to identify areas for improvement and total failures in your search engine marketing strategy. These indicators can provide information on how an audience interacts with your content, the health of your website, or how SEO interacts with your website.
Consider evaluation, performance, and control when considering Key Performance Indicators (KPIs). The end result of reviewing your key performance indicators is an increase in organic visits to your website.
Main KPIs to Track
The KPIs listed below can be tracked using Google Analytics 4, and the best part is that you can track them if you use the Google search engine. Testing is required to ensure that you achieve SEO success. When you achieve SEO success, you will be able to generate the revenue you desire.
The Average Engagement Time
This allows you to determine how much time a user spends on your website's pages. You can do this for all of your website's pages or for a subset of your website's pages. This allows you to determine how engaging your content is. When a user visits your website, they usually do so through a search query.
Dwelling on your website indicates that your content is engaging, and spending time on other pages indicates that the content on those pages is also engaging. It implies that after staying on the first page, your related content on subsequent pages provides the user with additional valuable information. If your website does not provide the answer users are looking for, they will leave quickly.
Search Visibility
One of the goals of a search engine optimization strategy is to increase visibility on search engines. Tracking your website's visibility allows you to determine how valuable a search engine thinks your website is based on its position on the results page.
This metric also takes into account the various parts of the SERP that your brand dominates. This includes aspects of SERPs such as videos, images, and links to social media posts.
Tracking this metric is critical because it allows you to determine how visible your website is. This is especially true when you consider that the majority of internet users never look past the first page of a search engine.
CTR
SEO is a natural method of driving traffic to your website through search engines. So, by definition, you must adhere to this critical metric. To state the obvious, SEO CTR is organic, and it assists you in determining the number of users who choose your content from the SERP.
People decide whether a snippet of your content is relevant to finding an answer to their query based on the snippet. So, your organic CTR is a result of the interaction between your visibility, snippet, and eventually clicks by people.
Organic Traffic
Tracking this KPI is critical to the success of your search engine optimization efforts. SEO aims to increase traffic by allowing you to have a prominent SERP placement. The higher your SERP ranking, the more visitors you will receive. Because this is organic traffic, it does not include clicks from paid advertisements or search engine marketing.
Tracking organic traffic allows you to categorise visitors to your website. It will notify you if your SEO efforts need to be increased. You can also discover which pages on your website are receiving the most traffic. You'd also learn where you need to pay more attention.
Users
Tracking how old and new users interact with your website is an important metric to monitor, especially since Google now assigns a unique ID to each user who visits your website. This is true even if users visit your website on multiple devices. As a result, whether users use a desktop, phone, tablet, or PC, it will still consider them to be one.
You can identify new or returning visitors because each user has a unique ID. As a result, you will know whether or not you have retained a user. It will also assist you in determining whether your content or webpage has issues after multiple users visit and none return. When you track this metric, you can see which areas need improvement.
Leads
People and potential customers are examples of leads. You can gather vital customer information through visits, allowing you to work on converting them into loyal customers.
Conversion
You can use this indicator to see if a visitor has been converted. This could be the specific action you want your website visitors to take while they are on your site. It could be as simple as downloading e-books or whitelists, joining your email list, purchasing a product or service, or registering for an event.
Some of these activities will not generate direct revenue. Purchasing an e-book or a whitelist, for example, does not result in revenue but may help you retain the person in the future. You can forecast your earnings or assign a monetary value to each person you've converted using conversions.