According to the Fireclick Index, 96 percent of online global traffic simply exits a site without giving it a second thought. But there's no point in giving up. You must do everything possible to convert as many visitors as possible into loyal customers.
Let’s quickly have a look at the top 4 mistakes that drive away website traffic.
Mistake 1: Creating A Maze Out Of Your Navigation
People visit your website because they are curious about what you have to offer. However, if you don't make it easier for them to find what they're looking for, they'll leave. You must create a fully functional website with a comprehensive search bar. You must also limit the number of clicks to no more than three. Also, use a mega menu to include all of your categories.
Mistake 2: Making Your Checkout Process Really Long
With an average cart abandonment rate of 68.07 percent, your visitors may choose not to purchase your products. You must provide a simple checkout process, and if you require them to sign up for an account, ask for only their email address. You must notify customers in advance of any additional costs, such as shopping fees or taxes.
Mistake 3: Hide Your Calls-To-Action
According to Online Marketing Coach, 70% of businesses do not have a clear call-to-action on their homepage. You must make them visually appealing and place them prominently on the page.
Mistake 4: Forgetting About Building Customer Trust
You must go to great lengths to earn the trust of your customers. You can boost your site by installing live chat or making a video.