#1 Fast Results
Businesses want results, and they require them quickly. PPC is maybe the quickest approach to launch an advertising campaign and get immediate results.
To make things easier, if you already have a website, you can simply register an Adwords account, set up your advertisements, and run them on the Google network to begin receiving visitors.
This is a pretty simplistic explanation of how it works, but I simply wanted you to realise that PPC is extremely effective at reaching your target audience in the shortest amount of time.
#2 Measurable results
Another significant advantage of PPC is that everything you do has a clear quantifiable goal.
You can track everything linked to a ppc campaign, including costs, earnings, views, clicks, and visitors, among other things.
You know how much you’ve spent and if you’re making a profit or a loss from the moment you launch a PPC campaign.
There are several reports and KPIs available that will supply you with all of the information you want, data that is critical to marketing departments and CEOs.
#3 No dependency on SEO or Google Algorithmic changes
I adore SEO, and in order to achieve long-term success, you must have an SEO-friendly website that also adheres to SEO best standards and practises.
BUT one of the advantages of PPC is that after you’ve created lucrative ads, you don’t have to worry about Google and the adjustments they’re making to their ranking algorithms.
#4 Reach the right audience
When operating a PPC campaign, you decide where and when your advertisements will display depending on a variety of parameters such as keywords, location, website, device, time and day, and so on.
This adaptability enables you to segment your market and target the correct people with your products and services.
#5 Take advantage of business opportunities
Assume you’re providing web hosting packages and one of your big rivals is down due to a technical issue.
This is an excellent chance for you to conduct a targeted PPC ad and provide another alternative to those irate clients.
This is only achievable with PPC since it is simple to apply and produces immediate effects.
#6 Brand recognition
You may use PPC to target keywords relating to your sector, ensuring that consumers looking for such terms see your advertising on a regular basis.
Although broad keywords will not enhance sales, they will indirectly help you raise brand recognition and promote your company as an authority and leader in your sector.
#7 Open your doors to local customers
For local search, PPC is quite successful.
People searching for items or services in their region on their mobile devices can see your adverts, click on them, and obtain directions to your business.
According to statistics, 75% of customers are more inclined to visit a business if they see it in the search results.
If they don’t see your ad, they will most likely click on your competitor’s ad, and you will have lost a customer.