Do you know why website analytics are important for business growth?
Website analytics provide you with actual reports and analytics on how your site visitors behave once they arrive at your website; who they are based on their age, gender, location, and so on; how they arrived at your site (traffic source); the most popular content on your site; your total conversions, and so on. With this information, you can plan fully informed business strategies and grow your company more quickly.
In this article, we'll go over the main reasons why website analytics are critical for business growth.
- Get to Know Your Visitors Well and Enhance User Experience
When making large (or small) business decisions, it is critical to ensure that your decision does not harm your existing customers, but rather improves their user experience. It will be more rewarding if it can bring in more new users. So, to make a safe and informed decision, you must first get to know your visitors.
You can improve your site visitors' user experience if you know who they are based on their age, gender, geographic location, interest topics, and so on. Similarly, learning about the technology (device, operating system, and browsers) they're using to browse your site allows you to test its compatibility with those technologies and make necessary improvements.
2. Know Your Best Content and Focus on It
Website analytics tools such as Google Analytics and Zupp Media show you which content receives the most visits, average duration, and bounce rate for individual pages, allowing you to analyse and optimise for better engagement.
You can increase conversions by adding more call-to-action (CTA) buttons, purchase links, and so on to your top pages.
Similarly, you can refresh the top landing pages with new information or redesign their entire design and structure to make them look fresh and current.
You can also learn what types of content work and what don't. That way, you can concentrate on the type of content that is attracting more visitors to increase site engagement and gain more customers.
3. It Helps Your Site’s SEO
Search engine optimization (SEO) is one of the most important factors in determining the growth of your business. The more organic traffic your company's website receives, the more leads and conversions it receives.
Website analytics benefit your site's SEO in a variety of ways. Knowing your visitors' demographics and interests allows you to create targeted content and improve your search engine visibility. You can also learn more about backlinks by tracking your referrals.
4. Track Top Referrals and Build Strategies to Gain More of Them
You can use website analytics to track who referred the most traffic to your business site, analyse the data, and focus on strategies to gain more referrals from them.
For example, if your site receives the majority of its traffic from search engines, this indicates that your site's SEO is strong. You can now improve your website's online visibility and gain more traffic than ever before with little extra effort.
5. Utilize Your Top Outbound Links as Partnership Opportunities
Website analytics not only provide information about your site referrals but also about who you are referring to or the outbound links. You can view the top links clicked on your website that leads to other websites using Google Analytics or MonsterInsights, analyses them, and reach out to those websites with partnership offers.
Many businesses have grown as a result of collaborations with other related businesses via mutual recommendations and cross-promotions. Finding the right business partner, reaching out, and asking for a partnership cannot be easy unless you know exactly what works for the partnership.
6. Easily Track Your eCommerce Metrics and Utilize Them for More Sales
The sales report is the most important report you should learn whether you sell physical products, software, or online services. Fortunately, website analytics tools like Google Analytics and MonsterInsights display all of your important eCommerce metrics in a single report, such as total revenue, conversion rates, top products, top referral sources, and so on.
